You might’ve heard the term “client experience” making its rounds in the online biz owner social media circles, and this is a good one to pay attention to. Client experience is something that can greatly set you apart from other businesses. How you deal with clients and take them through your workflow is unique to you, and is the perfect opportunity to show your personality while also providing a seamless experience. Driving loyalty and building a good rapport among customers is powerful, and can impact your businetess goals in the long-term. 

So why is it SO important? Let’s talk about it. 

1. Happy Clients = Great Testimonials

Social proof is your best friend when it comes to gaining the trust of new leads who land on your site. They LOVE to see other clients who’ve gotten amazing results because it makes them feel like you might just be the person for the job. And testimonials aren’t just for your website – you can share those suckers in Facebook groups, on your Instagram, as part of a Tik Tok, and as part of your project portfolio.

By creating a client experience that’s not only fun but delivers on the promises you made during your initial consult, you’re setting yourself up for rave reviews. And when you have a happy client, your post-project feedback request is sure to be a good one that you can share everywhere.

2. Word-of-Mouth Referrals Rock

You know when people talk to each other? When things are really good or really bad. When you put effort into falling under the really good category, clients will share with friends and other business owners how their experience was with you. If you keep each client engaged, informed, and even sometimes entertained, the end result will seem THAT much more exciting. They’ll be overjoyed about their new look on socials, or they’ll post all over Instagram about how their redesigned logo is sooo them. The point is, they’ll talk about your work and how much they loved working with you as a person.

And when someone hears a firsthand account of how awesome your business is? They’ll keep you top of mind, so when they need the same type of products or services, you’ll be their first call.

3. Loyal Clients Are Future Clients

By creating an experience that clients love, they’ll become loyal to you and your business. You’re going to be the only service provider or shop they go to when they need help in your category. And maintaining an existing client is wayyy easier than obtaining a new one.

They already know they trust you and they like working with you. And when they keep coming back to your business, your brand’s value increases. They’re a testament to how awesome you are, and they’ll help build up your business reputation.

4. You’ll Build a Network of People Who Support Your Brand

Having a network of supporters is a great way to get the word out about your business – you’ll have a pool of people to keep in touch with via your social media, email list, etc. As you create new offers or send out updates, you’ll be talking to people who already want to hear what you have to say.

A network is important because each person has the ability to connect you with new people, and so it keeps growing and growing over time. And when your network is crazy big, it’s pretty much guaranteed that you’ll be able to find new leads and clients on the regular.

5. You’ll Stand Out Amongst Competitors

If a client is deciding between you and another business, they’re going to be looking for ways that set you apart. And if the end result will be the same? They’re going to want to enjoy the entire process from start to finish. Creating personalized client experiences is so important because you’ll be able to make each customer feel special and unqiue, which sends a positive message. Every person you work with will know that you genuinely care about them and they’re important to your business. I don’t know about you, but if I can choose a business that makes me feel that good, I’m going to pick them over any competitors any day.

---

Things to think about: what kind of experience do you provide to your clients? What steps do you put in your workflow that make people feel cared for? If you don’t feel like you have a standout experience in place already, come up with some ways to make it happen!