The Great Business Contradiction Do you ever feel like two different people are running your business? One day, you want to delete your social media, hide in your office, and just create in total solitude. The next day, you’re the life of the Zoom room, making connections and seeing opportunities everywhere.
If you are a 2/4 Profile, this isn’t a lack of consistency. It is your specific geometry. You are the “Hermit/Networker.”
The Line 2: The Natural Hermit The “2” in your profile needs space. It’s where your natural genius lives—the things you do so effortlessly that you don’t even realize they’re special. But for that genius to breathe, you need “cave time.” If you’re constantly “on,” your 2-line energy becomes depleted and resentful.
The Line 4: The Opportunistic Networker The “4” is your influence. Your best business opportunities don’t come from “cold” marketing; they come through your network, your friends, and your community. You are designed to be a person of influence, but you can only influence when you are well-rested from your time in the “cave.”
The OBM Friction: The “Always On” Expectation Most business advice tells you to be “consistently visible.”
The Architecture Solution: The “Sanctuary” Schedule When I act as the Architect for a 2/4 profile (like myself!), we build a business that honors the “In-and-Out” nature of your energy:
The Power of the Pivot As an MG 2/4, I’ve learned that my business thrives when I give myself permission to disappear for a few days to refine my systems, only to return with a “breakthrough” I can share with my people. Your “Eden” is a business that protects your privacy while amplifying your influence.