We’re halfway into quarter 3 of 2023 and before the end of the year, I’m focusing on getting more eyes on my website and increasing traffic! To make it happen, I’m going to be using these tried-and-true tips, so I figured I would share.

Increased website traffic is so beneficial to your business because it will up your lead generation, and help you make more sales and book more clients. And who doesn’t want that?! I know I do.

Keep reading for an in-depth look at each strategy, and get ready to fly up the Google ranks.

1. SEO-Focused Blog Posts

I know that you’re all probably used to blogging your heart out, and that’s awesome! Blogging is a fantastic way to grow your audience and get more eyes on your website. BUT, let’s raise the stakes and get into SEO-focused blogging.

What’s that, you ask?

SEO-focused blog posts are posts strategically written with one specific keyword in mind. Your whole post is going to try to rank for that keyword because it will increase your chances of showing up on page one of Google, and hopefully, will lead to way more clicks. Each post that you write can focus on a different keyword, so you’re constantly being shown to potential leads who need your knowledge and expertise.

Now, this does require more research before you write each blog post because you need to figure out which keyword you’re targeting and make sure there is a high search volume, but the results will be worth the extra time pre-post.

2. Use the Power of Pinterest

We all know and love Pinterest as a visual search engine that gives us ideas for our interior deisgn and outfit inspo. But have you ever thought about using Pinterest as a business owner?

If you have a business based on visuals (think brand/website designer, interior designer, etc.) then Pinterest is a lead gen gold mine! You can share the beautiful work you create and attract interest for your website through those graphics. But there are also applications for posting on Pinterest for other types of businesses as well.

For example, as an online business manager, I can write a blog post and create a Pinterest graphic to go with it. I can post it and everyone who sees my pin that’s interested in the blog post topic will give it a click and head over to my personal website/blog.

The other application you can use Pinterest for is to generate affiliate income as a business owner. Share about the products you truly love, and link those pins back to a resources page or shop page on your website, or link to affiliate-based blog posts! One you start pinning, you’ll never go back. Personally, this is something that I want to get more into this year!

3. Guest Blogging

A fantastic way to up your website traffic! Collaborating with other business owners that share a similar target audience can quickly get your work in front of an entirely new group of people (who are also likely to love your stuff!). It can also help to write a guest blog for a more established business because they may have a larger audience that you can tap into.

The other way that guest blogging can boost your website traffic is through creating backlinks to your site. Backlinks are crucial for healthy search engine optimization, because they basically tell Google that it can trust you and your information because other sites endorse your content. Backlinks are often overlooked when you’re working on website visibility, but it’s definitely a strategy you want to use!

4. Content Repurposing

Content repurposing is amazing in more ways than one. It allows you to create something once, but then share is alllll over the place so you get more bang for your buck. It’s a great way to increase your website traffic because you can spend time creating one piece of strategic content that’s trying to link for a specific keyword, and share it on every single platform.

One client case study that’s trying to link for “colorful website design” can turn into a blog post, Instagram post, Facebook post, email newsletter, Pinterest pin, and the list goes on. Soon, that one piece of content is all over the Internet, and each post links back to your website. The more platforms your content shows up on, the more chance you’re going to rank for your chosen keyword and attract more curious and interested eyes to your website.

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A Quick Recap:

1. Start writing SEO-focused blog posts with a specific keyword in mind
2. Harness the power of Pinterest for both business and lifestyle content
3. Reach out to likeminded business owners and pitch a guest blog
4. Start repurposing your content to get more eyes on your work

So what do you think? Have you tried any of these strategies to increase your website traffic? Which ones worked for you? Which didn’t? Let me know in the comments!